Uber wants to be the 'Amazon of transportation.' BMW and Daimler might do it first.
Two major car makers just out “Ubered” Uber.
Last year, Uber CEO Dara Khosrowshahi said he wanted the app to do it all: individual rides, carpools, food deliveries, electric bicycles, e-scooters, self-driving vehicles, and even flying taxis. He wanted Uber to become “the Amazon of transportation.”
But on Friday, German companies Daimler (of Mercedes-Benz) and BMW announced they were investing 1 billion euros ($1.13 billion) to offer many of the same services.
Under the plan (which will initially focus on Europe, but could expand around the world), the two companies will combine existing services and companies with new transportation options. Read more…