7 Instagram Lessons from our Corsetry Profile

Blossom and Buttercups models Corset Story. Photo by Heather Bailey.

Fashion isn’t just our business; it’s a passion that inspired my wife and me to create a hobby account on Instagram focused on the world of corsetry.

Yes, it’s for personal interest, but it also gives us a platform to experiment with new approaches, new imagery and fresh strategies for the benefit of our clients.

Now at 250+ posts and counting, we can share a few things we’ve learned:

1. It’s not the number of followers, it’s the interaction.

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So many so-called experts focus on the number of followers rather than the number of interactions on a given post. This makes no sense.

If you care about building momentum, whether to organically grow your followers or drive visitors to a sales website, you need to engage your audience.

Likes and comments are worth more.

With @sevencorsets, we’ve got “only” about 4,500 followers. And yet, our posts routinely receive more likes and comments than accounts with 10x the following.

Why is that?

2. You need to understand your follower base.

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A few weeks ago, a well-known model in the corsetry community posted a picture of her gluten-free food. She lost more than 1,000 followers.

Why? Because that’s not what her followers expected from her.

They start following you for a reason. They have very specific expectations from your account. Violating their trust will, at best, cause your followers to scroll on by. At worst, they will abandon you.

So how do you get to know them?

Interact with them. Read their comments. Reach out to new followers and thank them, knowing that some will write back and give you useful insights.

And once you know what they like…

3. Give ’em what they want.

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Over time, you’ll get an idea of what kind of images do best.

With @sevencorsets, we’ve noticed that the best photos tend to feature:

  • A clearly visible corset (well, duh)
  • A unique piece
  • A fresh-faced model
  • A gothic tone

We’ve noticed that our audience cares about the setting. It’s not (just) about the corset or the model; it’s about combining all the elements into a story.

4. Dedicate time to the follow and follow back technique.

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Following another account hoping they will follow you back is helpful in the early days, both for creating your follower base and collecting useful insights.

Trouble is, most account owners mess it up so badly that it hurts engagement, leaving them with a large following but lacking the attention they need for their feed to succeed.

So how do you do it right? Well, based on our experience: